Sense of style, personality and sex appeal

With its clear statement of independence and fashion the brand now has a distinct image and is today one of the more important German and international labels. Supremely extravagant, sexy and glamorous, JOOP! scores with a self-assured and distinctive style. In keeping with this credo the JOOP! Eyewear collection mirrors the lifestyle of this brand.

JOOP! Relaunch

The fashion and lifestyle brand JOOP! starts 2017 with a strategic and visual realignment. One of the first steps is the relaunch of “JOOP! Jeans”. Stylistically JOOP! Jeans is clearly inspired by the JOOP! main line and includes a complete collection – focused on the product “Jeans”.

You can find more information about JOOP! on www.joop.com

Purism and Sophistication

Clear, puristic designs with sportiv elegant details, figure-accentuating fits in alternation with casual silhouettes and luxurious materials are in the focus.

 

Individuality and Style

JOOP! is the design brand with a 360° lifestyle programme – created for today’s confident, design-affine men and women. The JOOP! collection offers expressive looks for every occasion and underlines the appearance of its wearer. Fashion and accessories combined ensure the possibility to create a whole new look for every occasion.

 

JOOP! Eyewear. Since 1989.

1989 JOOP! released its first frame models; with frames that became real fashion icons. JOOP! celebrates these cult design now with a remale: silhouettes inspired by vintage-frames, charismatic designs and stylish material combinations characterize the look of JOOP! Eyewear.

 

More Information

You can find the complete collection in our onlineshop and the catalogue.

Click here to get the optician´s area >>

Sense of style, personality and sex appeal

With its clear statement of independence and fashion the brand now has a distinct image and is today one of the more important German and international labels. Supremely extravagant, sexy and glamorous, JOOP! scores with a self-assured and distinctive style. In keeping with this credo the JOOP! Eyewear collection mirrors the lifestyle of this brand.