Sense of style, personality and sex appeal

With its clear statement of independence and fashion the brand now has a distinct image and is today one of the more important German and international labels. Supremely extravagant, sexy and glamorous, JOOP! scores with a self-assured and distinctive style. In keeping with this credo the JOOP! Eyewear collection mirrors the lifestyle of this brand.

Individuality and Style

JOOP! is the design brand with a 360° lifestyle programme – created for today’s confident, design-affine men and women. The JOOP! collection offers expressive looks for every occasion and underlines the appearance of its wearer. Fashion and accessories combined ensure the possibility to create a whole new look for every occasion.

 

JOOP! Eyewear. Since 1989.

1989 JOOP! released its first frame models; with frames that became real fashion icons. JOOP! celebrates these cult design now with a remale: silhouettes inspired by vintage-frames, charismatic designs and stylish material combinations characterize the look of JOOP! Eyewear.

 

Purism and Sophistication

Clear, puristic designs with sportiv elegant details, figure-accentuating fits in alternation with casual silhouettes and luxurious materials are in the focus.

 

JOOP! Relaunch

The fashion and lifestyle brand JOOP! starts 2017 with a strategic and visual realignment. One of the first steps is the relaunch of “JOOP! Jeans”. Stylistically JOOP! Jeans is clearly inspired by the JOOP! main line and includes a complete collection – focused on the product “Jeans”.

You can find more information about JOOP! on www.joop.com

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Sense of style, personality and sex appeal

With its clear statement of independence and fashion the brand now has a distinct image and is today one of the more important German and international labels. Supremely extravagant, sexy and glamorous, JOOP! scores with a self-assured and distinctive style. In keeping with this credo the JOOP! Eyewear collection mirrors the lifestyle of this brand.