Life is colourful! At United Colors of Benetton, you can feel the passion for pop culture and enthusiasm for all the colours of the rainbow in every fibre. Benetton is the Italian casual lifestyle brand with its roots in high-quality, colour-inspired knitwear. The brand’s strong identity – based on colour, authentic fashion, quality at fair prices and a clear social commitment – is also reflected in its eye-catching campaigns.
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Their eyewear collections are steeped in the brand’s wonderful tradition: Colours that really pop, eye-catching designs and playful details present the United Colors of Benetton brand image.
Benetton translates the brand’s creative values into eyewear, presenting a global offering that celebrates diversity and self-expression in a variety of colours, shapes and sizes. A collection for those who like to be noticed, for those who dare to move between bold colours and minimal lines without fear of putting a foot wrong.