Sustainability is an important topic in eyewear, as it is in almost all aspects of life. The demand for responsible actions, such as the use of biodegradable materials or environmentally friendly production, is growing for us as manufacturers and from the demand of consumers.
Accordingly, the first JOOP! Bio Acetate Eyewear Collection was launched for the Spring/Summer 2022 season. With a focus on sustainability, it features eight stylish prescription models in three colours each, made of materials that are biodegradable and thus have less impact on the environment during production as well as at the end of their lifetime.
You can find more about JOOP! eyewear made from bio acetate here
But Menrad takes sustainability seriously as a multi-faceted process and demonstrates conscious actions in further steps as well: Since January 2022, all POS material has been made from sustainable, certified material. In addition, a gradual changeover to sustainable product equipment is under evaluation. Environmentally friendly, recycled polybags are already being used for shipping the JOOP! bio acetate collection, and in a further step for all Menrad brands.
Also in the future, Menrad wants to pay more attention to making a significant contribution to a sustainable future within our possibilities. This concerns all aspects of responsibility, economic, ecological and social.