MENRAD AT MIDO.
AN EVENT OF THE TOP CLASS.

The 52nd MIDO brought together over 1,200 exhibitors from 50 countries and 40,000 visitors from 160 nations. The place to be to see the latest trends, discover innovative products and network with the industry's experts.

The joint appearance with our partner Mondottica was both extraordinary and successful! Numerous highlights such as the Reebok Action Area with cheerleader gigs and basketball court, the Pepe Jeans Custom Studio and the 40YRS Jaguar Eyewear zone with presentation of the strictly limited Anniversary Edition ensured an above-average number of visitors at the booth. More than 150 of our customers from over 100 countries visited us and were impressed from our 21 eyewear collections. Newcomer was the fashion brand AllSaints.