As a brand, JOOP! faces up to the challenges of these times and is continually working to improve. Sustainability is a key topic here. But how can sexiness be combined with that? The brand found an answer in the motto "sustainability" and developed a strategy that benefits both the environment and the customers.
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NOT JUST WORDS, ACTIONS!
Sustainability is also an increasingly important topic in eyewear. JOOP! has recognised this need and is setting new standards. The German brand has earned an international reputation for its innovative, trend-setting design and high product quality. With the Bio Acetate Eyewear Collection, JOOP! strengthens this positioning and is one of the first well-known premium brands to focus on sustainability in the eyewear product area.
TOGETHER WE CREATE A BETTER FUTURE!
In the Spring/Summer 2022 collection, prescription models were made from bio acetate for the first time. With a focus on sustainability, materials were used that are biodegradable and thus have less impact on the environment during production as well as at the end of their lifetimes.
Bio acetate differs from conventional acetate in its even higher content of natural substances. Recycled acetate is also used partly. In addition, environmentally friendly plasticisers from natural sources are used and thus fewer greenhouse gases are released during the entire life cycle of the product. The material used is biodegradable and FSC® certified.
JOOP! Eyewear made from bio acetate are stylish premium products that both the environment and sophisticated spectacle wearers will enjoy sustainably!
JOOP! Eyewear Bio-Acetate