JOOP! is one of the most well-known German fashion brands in the premium segment – conceptualised for design-savvy, self-confident men and women. JOOP! stands for self-evident sexiness and combines trend awareness with a touch of extravagance. The products from the segments of Fashion, Bags and Shoes, Jewellery, Watches, Eyewear, Bodywear, Beachwear, Legwear and Living impress all with their innovative design, high-quality materials and workmanship.
JOOP! Eyewear collections draw on new trends every season, give a creative boost to the market and remain very wearable, despite their extravagant accents. Urban worlds of colour collide with a modern form language and sophisticated designs. The eyewear models deliver a winning performance with versatility, expressiveness and authenticity.
As a brand, JOOP! faces up to the challenges of these times and is continually working to improve. Sustainability is a key topic here. But how can sexiness be combined with that? The brand found an answer in the motto "sustainability" and developed a strategy that benefits both the environment and the customers.
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NOT JUST WORDS, ACTIONS!
Sustainability is also an increasingly important topic in eyewear. JOOP! has recognised this need and is setting new standards. The German brand has earned an international reputation for its innovative, trend-setting design and high product quality. With the Bio Acetate Eyewear Collection, JOOP! strengthens this positioning and is one of the first well-known premium brands to focus on sustainability in the eyewear product area.
TOGETHER WE CREATE A BETTER FUTURE!
In the Spring/Summer 2022 collection, prescription models were made from bio acetate for the first time. With a focus on sustainability, materials were used that are biodegradable and thus have less impact on the environment during production as well as at the end of their lifetimes.
Bio acetate differs from conventional acetate in its even higher content of natural substances. Recycled acetate is also used partly. In addition, environmentally friendly plasticisers from natural sources are used and thus fewer greenhouse gases are released during the entire life cycle of the product. The material used is biodegradable and FSC® certified.
JOOP! Eyewear made from bio acetate are stylish premium products that both the environment and sophisticated spectacle wearers will enjoy sustainably!
We also emphasize innovative, sustainable approaches for sun protection lenses and rely on bio-lenses with ISCC PLUS certification. The processed materials come in high proportions from renewable raw materials, such as biomass obtained from castor oil.
Functionally, the sun protection lenses convince with the same performance in terms of weight and resistance, so that the qualitative requirements for our lenses remain unchanged high, only the carbon footprint is reduced. Because of the high quality resin, the environmental impact during production is reduced by 60%. BioRay glasses combine the strength of chemical resistance with high flexibility to a wide variety of frames: thus combining usability and ecological standards.
These JOOP! premium products made from renewable raw materials and biodegradable materials meet the highest standards of stylish design and sustainability!
The new JOOP! Capsule Collection «Cornflower» is dedicated entirely to the brand‘s stylistic element, the JOOP! Cornflower, the iconographic logo of the 1980s that wrote brand history. In each of the five expressive women‘s sunglasses, the JOOP! Cornflower has been incorporated with great attention to detail, unmistakably showing the brand‘s signature, symbolizing the passion for the product and the promise of quality.
The distinguishing feature of the eyewear designs is a feminine round decorative plate with the JOOP! cornflower, which is incorporated in a high-quality way on the outer temple with a matte gloss effect.
The expressive acetate models appear bold, courageous and fashionable thanks to the strong dimensions. The colour palette ranges from translucent tones and havana patterns to timelessly sophisticated black. The Cornflower all-over pattern is picked up as a subtle print all over the inside of the acetate temples.
Slim metal frames in stainless steel are impressively implemented by fashionable octagonal lenses. Harmonious colour combinations underline the typical JOOP! design standards and are particularly trendy.
