Confident. Stylish. Sophisticated.

JOOP! is one of the most well-known German fashion brands in the premium segment – conceptualised for design-savvy, self-confident men and women. JOOP! stands for self-evident sexiness and combines trend awareness with a touch of extravagance. The products from the segments of Fashion, Bags and Shoes, Jewellery, Watches, Eyewear, Bodywear, Beachwear, Legwear and Living impress all with their innovative design, high-quality materials and workmanship.

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JOOP! Eyewear collections draw on new trends every season, give a creative boost to the market and remain very wearable, despite their extravagant accents. Urban worlds of colour collide with a modern form language and sophisticated designs. The eyewear models deliver a winning performance with versatility, expressiveness and authenticity.