Boldly leading the way, setting trends: Founded in 1973 on Portobello Road by brothers Nitin, Arun and Milan Shah, Pepe Jeans became one of London’s trendiest jeans brands overnight. Today, this fashion house is one of the world’s leading denim brands and has a presence in over sixty countries. Alongside denim, the company boasts its own fashion collections for women, men and children, as well as an impressive shoe collection.
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The trendy styles emanating from their eyewear collections stand out with their contrasting colours, extravagant shapes and cool details, all of which help to create a funky and expressive look.
All this has been perfectly staged by British pop sensation and brand ambassador Dua Lipa, who has also developed some eyewear models together with Pepe Jeans. #duaforpepe