New distribution companies.

In 2001 and in 2008 distribution companies are established in Hongkong and in Shanghai.

2011 our Dubai office for Middle East operations did open. In 2012 MENRAD owned distribution companies in Turkey and Poland and in 2014 in Italy.

2016 MENRAD established a distribution company in Limeira/Brazil.


New brands

During 2003 and 2004 license agreements are concluded with ZEISS and MORGAN.

In 2014 and 2015 MENRAD the vision puts the SUPERDRY eyewear collection on the French market and integrated the American sunglass brand REVO for distribution in European markets. The frames of the brands HACKETT and ITALIA INDEPENDENT are distributed in German-speaking countries.

2016 and 2017 MENRAD the vision puts TED BAKER on the German, Austrian and Belgium markets and PEPE JEANS London on the German, Austrian and Swiss markets. The sales subsidiaries in Germany, Austria, Switzerland, the Netherlands and Belgium are carries ADIDAS ORIGINALS/ITALIA INDEPENDENT in its product range.




Eberhard Müller- Menrad and Hermann Müller-Menrad.

Today, the Menrad Group is in the hands

of the fourth generation.  Managing Directors

are Eberhard Müller-Menrad and

Hermann Müller-Menrad.