New DAVIDOFF Eyewear Collection Fall/Winter 2019!


Since its foundation the internationally renowned lifestyle brand has been the embodiment of lived freedom, exquisite style and modern self-confidence. The designs of the DAVIDOFF products give their wearers a natural elegance and coolness.

This urban and clean look also characterises DAVIDOFF's new masculine eyewear collection. The targeted use of retro elements ensures a contemporary and trendy appearance. A focus on lightness and comfort gives the models their modern character. Thus they pick up on current trends and at the same time epitomise timeless wearability.

The fine aesthetics of the models are particularly evident in the details. All ten models feature highlights and accents in DAVIDOFF's signature such as colour-enhanced eye rims, rivet details or exclusive, three-dimensional temple decors.

Thanks to the premium quality of the spectacle frames the finest materials are used. Both elaborately brushed and slightly matt surfaces as well as polished shading are skilfully combined in the collection. This interplay not only provides interesting accents in the appearance of the glasses, but also represents the highest quality.

The subtle world of colours matches the casualness of DAVIDOFF. The mixture of transparency, metallic tones and urban colours underlines the lightness of the models. Colour gradients or restrained accents on the inside add something special to the frames. The branding of the eyewear is also understated as well as the choice of colour. The simple DAVIDOFF icon is used subtly and flexibly.

The new sunglasses fit seamlessly into the design language of the collection. They are just as imaginative and detailed, various elements and interesting surface structures have been adopted. Creative details such as an upper bridge or a wider curve around the nose highlight the models. In the combination models, flattering disc shapes are complemented by acetate decorations or rivet effects. From trendy and urban to timeless and elegant, the sunglasses cover the entire needs of DAVIDOFF customers.

Find out more about the DAVIDOFF brand >> oder take a look at the latest collection >>



MENRAD ANNUAL CALENDAR: All monthly specials