The end of the year is always an exciting time: we would like to review the past year with you and at the same time take a look ahead.

A lot has happened for Menrad this year as well:

Menrad was present with the eyewear collections of the various brands at several international trade fairs such as Opti in Munich, Mido in Milan or Silmo in Paris.

An important milestone this year was the investment by Menrad in Mondottica. On the one hand, this is the culmination of many years of successful cooperation and, at the same time, an excellent opportunity to further expand the brand portfolio and optimally position oneself. Menrad, for example, has many strong men's brands, Mondottica has highly attractive feminine brands and this complements each other perfectly. This allows you as an optician to find something suitable for each of your customers.

Menrad has entered into another important strategic partnership with the internationally successful lifestyle company Bogner. In August, the launch of the BOGNER Eyewear collection took place, which includes sunglasses and prescription frames for men and women. Exclusive designs combined with uncompromisingly sporty-elegant aesthetics and outstanding quality characterise the luxurious style of the collection. A special highlight is the design element Sideshield - a homage to the legendary vintage ski eyewear.


We are particularly proud of the two awards we received in 2019. Together with DEUTSCHLAND TEST, the business magazine FOCUS Money examined which companies have the best reputation and which brands enjoy the highest prestige. MENRAD the vision was awarded the title "Outstanding" as the industry winner for eyewear and hearing aids. 

In addition, MENRAD the vision was named one of the most desirable employers among the 10,000 companies in Germany with the highest number of employees and came second.

But what will happen next in 2020? As usual, we will of course present our collections for spring / summer in the new year. We look forward to welcoming you to OPTI in January! However, we would like to give you a first exciting outlook right now. The shooting of the new Menrad collection took place in November. Have a look behind the scenes with us:



We would like to take this opportunity to express our sincere thanks for the exciting challenges, your trust and the friendly cooperation. With this confidence we look forward to the coming year and to successful joint projects.

The team of Menrad wishes you a Merry Christmas in the circle of your loved ones and time to enjoy, relax and regenerate.



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