Behind the scenes at the MENRAD photo shoot


A once-in-a-lifetime opportunity: a large unused space. In the middle of Munich. Transformed into a stylish trendy hotel. THE LOVELACE. For a short time only. 2017 to the start of 2019. 4,800 sqm, where exciting people and exciting ideas meet.

Munich's first and only pop-up hotel served us as an interesting location for the 2019 campaign photo shoot. As sympathetic, emotional and lively as THE LOVELACE, MENRAD presents itself in its new campaign and creates a modern and surprising appearance with its special ambience and varied settings.

But the LOVELACE isn't actually a hotel but a happening. From events, exhibitions and installations, parties and club nights to meetings and conferences - the LOVELACE has more to offer than just rooms to stay overnight. It aims to create a setting that encourages guests to become active themselves through content, communication and design. You can use the LOVELACE as a stage. There's something happening here every day. The programme is just as important as the rooms in the listed building, which was originally built at the end of the 19th century as the Königliche Filialbank (Royal Filial Bank).

Have fun taking a look behind the scenes of ouphoto shoot!

You can see the first part of the results from this variety-packed day here:



Find out more about the MENRAD brand >> or take a look at the latest collection >>