License partners.

From 1984 until 1988 Menrad enters into license agreements with JOOP!, JAGUAR and DAVIDOFF.  Agreements that are still in force today.


Invention of a new hinge.

During the early eighties the company invents the regulated hinge which substantially improves wear comfort.  A teflon cartridge prevents a losening of the temples; the screws are held tightly in their thread.


Ferdinand Menrad, jun.

Ferdinand Menrad, jun. retires from office in 1985.  The responsibility for the company is passed on to his two sons-in-law.


RAY-BAN is added to the portfolio.

Ray-Ban and Menrad conclude a distribution agreement.  For almost a decade the brand is part of the Menrad portfolio.