The founder: Ferdinand Menrad.
In 1896 the goldsmith Ferdinand Menrad founds his company, the “Württembergische Optische Industrie-Anstalt Ferdinand Menrad” in Schwäbisch Gmünd.
The company name plate:
The original company name plate at the turn of the century. Around 1910 Ferdinand Menrad had more than 50 employees. Even in those early days the company possessed a substantial inventory of machinery for the various stages of production. Among others spinning, reduction, hammering, drilling and milling machines.
The company's head office:
For 60 years the company's head office was located at Königstrasse in Schwäbisch Gmünd.